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Angajatii OMV au primit o injectie cu skill-uri de vanzare

Scris de cvasile Marţi, 10 Martie 2009 in Business, Impact pozitiv, Retail & Distributie

Sunt uimit de schimbarea de atitudine la angajatii OMV. Nu numai ca sunt mult mai draguti in ultima perioada dar zici ca le-a fost administrata o injectie care i-a transformat pe toti in vanzatori. Daca pana acum cand imi comandam o cafea la statia de pe autostrada Bucuresti-Pitesti intrebarea “Nu ati dori si un produs de patiserie?” aparea uneori, acum este o constanta in comportamentul lor. Mai nou insa imi sunt investigate si necesitatile legate de sucuri, odorizante de masina, si, in ultima instanta daca toate celelalte dau gres si ma tin tare de protofelul meu, sunt atacat in spiritul de bun samaritean si mi se arata dragalasul catelus de plus care ar putea ajuta un copil orfan daca il cumpar pentru doar 20 RON. Foarte tare! Oare ce le-or fi facut?

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29 Responses to “Angajatii OMV au primit o injectie cu skill-uri de vanzare”

  • adi
    Martie 11th, 2009 at 12:03

    In primul rand ma grabesc sa precizez ca nu au facut cursurile astea cu Trend Consult. :)

    In al doilea rand pe mine m-au agasat cu aceste “skillsuri”. Si o data chiar am ajuns sa ne certam, pt ca tot insista sa-mi mai vanda ceva in afara de motorina. Cred ca e vorba si de o presiune mare venita de la management, nu doar de skills.

    Oricum, reflexul de upsell si crosssell poate genera cresteri substantiale de venit.
    Dar uneori derapeaza…

  • Max
    Martie 14th, 2009 at 16:44

    E oarecum normal sa incerce sa isi mareasca pe cat posibil incasarile – mai acum cand toti vrem cash cat mai mult :)

    Asa cum spune si Adi, pana la urma ajunge sa te enerveze.

    Eu m-am ‘antrenat’ destul de bine datorita preferintei baiatului meu pt fast-food, restaurantele respective practica de mult acelasi stil.

    Una peste alta pare sa fie eficient pe un anumit segment de clienti si nici nu trebuie prea multa instruire ca vanzatorii sa aplice tehnica asta.

  • Stefan
    Martie 25th, 2009 at 14:38

    Asa se intampla si la Rompetrol, de vreo 2-3 saptamani. Am fost surprins sa vad dintr-o data aceeasi atitudine prin mai multe statii, prin tara :)

  • Petre ;)
    Martie 26th, 2009 at 22:00

    Din aceeasi serie mentionata de voi. Nu stiu daca pot generaliza pe tot lantul (voi merge sa verific :) ) dar cred ca si la McDonald’s au “umblat” la celebrul algoritm de presare a clientului: “Dar o placinta/inghetata/orice altceva, nu ati vrea ?”
    Au schimbat intrebarea “Ati dori si o extra-felie de bacon ?” cu “Sa fie cu o felide de bacon sau cu doua ?”.
    Este prima data in experienta mea de fastfood-ist cand raspund “DA”. Sunt tare curios cu cat le-au crescut vanzarile prin schimbarea unei singure intrebari (daca intr-adevar ipoteza mea se verifica).

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