Blocaj financiar sau tampenie manageriala?
Sambata. In drum spre casa. La un semafor imi dau seama ca mi-e groanic de sete. In cateva sute de metrii vad un chiosc de cartier. Opresc si intru plin de speranta ca un ratacit in desert care vede oaza. Frigiderul cu bauturi foarte gol. “N-au avut avut timp sa le puna in frigider sau mai au unul” incerc sa ma mint singur. Intreb timid de o Cola (Coca sau Pepsi e intrebarea pe care v-o las voua 
). Nu au… 
(( . Ma uit tulburat la 3 sortimente de sucuri pe care le au in frigider si aleg cu greu unul dintre ele pentru ca nici unul nu era pe gustul meu. Scot cea mai mica bancnota pe care o am in portofel – 50RON. Surpriza! Nu are sa imi dea restul.
Am plecat. Suparat ca nu mi-am potolit setea. Vanzatoarea insa nu parea afectata de faptul ca a pierdut o vanzare.
De atunci m-am tot intrebat – era un magazin prost aprovizionat (pt ca ulterior am observat ca si restul rafturilor erau destul de sarace in produse) din lipsa de lichiditati sau asa a inteles antreprenorul autohton sa isi “optimizeze stocurile”?
voi ce credeti?
Tags: blocaj, chiosc, IMM, lichiditati, optimizare stoc
Eu as zice ca lucrurile ar trebui sa stea cam la mijloc:
- pe de o parte optimizarea stocurilor de produse astfel incat sa nu tii in magazin produse (de multe ori scumpe) care nu prea se vand, sau se vand in cantitati foarte mici
- pe de alta parte sa-ti pastrezi cat mai multi din clientii existenti, fideli, mai ales in cazul unui magazin de bloc, unde clientii sunt invatati sa cumpere anumite produse
As mai zice ca termenul “The Long Tail” nu se preteaza foarte bine (mai ales in situatie de criza) pentru micile magazine, insa poate fi cartea castigatoare pentru alte domenii de business!
Gândesc mai simplu: ai vizitat un business la metastază. Erau în lichidare de stoc.
Lucrez in domeniu, vad destul de des astfel de magazine care si-au pierdut o mare parte din furnizori in special datorita neachitarii facturilor la timp. faptul ca nu avea sa-ti dea rest spune cati bani avea in casa la momentul respectiv.
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