Consumabilele personalizate – taiate de pe lista
Scris de Miliz Miercuri, 4 Februarie 2009 in Business, Impact negativ, Impact pozitiv, Retail & Distributie
De curand unul din fast-food-urile cu specific sarbesc din Timisoara (plescavita) a inceput sa foloseasca servetele albe, curate si ambalaje simple, fara personalizare. Ma indoiesc de posibilitatea ca tipografiile sa nu fie receptive in aceasta perioada la comenzile primite.
Asadar, mi se pare o masura clara si inteligenta de reducere a costului, dar care nu afecteaza consumatorul (dar afecteaza tipografiile … dar e mai eco … etc).
E o idee mult mai buna decat reducerea gramajului produsului pe care o folosesc fara inspiratie alte fast-food-uri sau brutarii.
Tags: ambalaj, fastfood, plescavita, reducere cost, timisoara, tipografii
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