Jurnal de criză

Fapte despre criza economică. Fără plâns, fără râs.

Toata lumea vorbeste despre criza, dar de cate ori am incercat sa traduc criza din capul nostru in efecte reale observabile si masurabile, interlocutorii se impleticesc in explicatii. Si de multe ori am senzatia ca deciziile sunt proaste mai degraba din cauza panicii decat din cauza unor motive coerente. citeste mai departe »

Printre efectele pozitive …

Scris de pedro Luni, 19 Ianuarie 2009 in Efect pozitiv, Personal

… ale faimoasei crize se numara si pauzele publicitare. Da, cele de la TV (sau chiar radio), care s-au redus considerabil ajungand pana la 5-7 minute in momentele de suspans maxim ale unui film. Si mai merita mentionat faptul ca cel putin jumatate din pauza o reprezinta “reclamele” la emisiuni si filme ce urmeaza a fi difuzate pe canalul respectiv. Si cu toate acestea supermarket-urile inca sunt pline, lumea tot cumpara produsele de care are nevoie, chiar si fara atata reclama, mai ales in Bucuresti. Si mergand mai departe pe firul cu “mai ales in Bucuresti” ma gandesc ca multe dintre reclame au fost facute pentru un anumit public tinta. Si de cele mai multe ori publicul respectiv nu este patura “de jos” a societatii noastre (cea mai afectata de criza din cate se pare si din pacate), ci chiar persoanele care umplu in contninuare strazile, mall-urile, Valea Prahovei sau supermarket-urile, cum foarte bine spunea si George. Ori acest public in continuare umple cosul si cu mai putina reclama TV, deci se poate si “mai rarut ca-i mai dragut”. Acum cred ca e momentul cautarii de noi modalitati de promovare a diferitelor servicii, produse, bunuri etc., cu costuri mai scazute si de ce nu, cu impact mai mare.

Revenind la oile de la care am pornit – eu sunt bucuros ca daca vreau sa privesc un film la televizor nu trebuie sa mai stau cel putin la fel de mult timp asteptand sa se termine reclamele sau mutand pe alt post (care de cele mai multe ori intrerupe vizionarea filmului).

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    ma gandesc, apropos si de posturile anterioare cu “less is more” ca e vremea facutului de curat prin debarale, metaforic vorbind.

    cred ca e momentul sa intelegem ca putem sa traim cu mai putin, nu in sensul in care ne-am rupe de la gura dumicatul, ci ca nu am indesa mai mult decat trebuie doar pe principiul las’ sa fie…

    daca as duce la extrem gandirea mea utopica as miza pe reintoarcerea la lectura, la evolutie personala si spirituala (a nu se intelege religiozitate de nevoie sau miscari de spalati pe creier care urla ca vine sfarsitul lumii…) numai ca o sa sara multi sa zica pai eu ce fac ca am familie de crescut si nu am bani de paine. insa, tot metaforic si nu numai, pamantul de sub picioare nu il vede nimeni? ca painea de acolo creste…

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